21-09-2018 1168 Lượt xem

3 CASE STUDY FOR SUCCESSFUL BUSINESSES BY MOBILE APPLICATION

Why are businesses successful with Mobile App?

What is the successful case with the Mobile App?

How do you do when  your business doesn’t have enough resources to design a mobile application?



In the current technological boom, mobile applications are not strange to every user. Creating phone applications is a top trend in large, medium and small businesses. There are many successful businesses since the creation of mobile applications and here are 3 case studies typical of business success by designing mobile app.

1.     Tastemade



In 2012, under the direction of Larry Fitzgibbon, Steven Kydd and Joe Perez, Tastemade was born as a multi – channel (Youtube) to introduce quality cooking videos and food videos around the world. Just then, Tastemade expanded and started uploading videos to Facebook with amount of 1 to 2 minutes.

With commercial success on Youtube and Facebook, Tastemade is launching its own version of mobile app. In 2015, the mobile app with the very simple name “Tastemade” was born and achieved great success.


Application is expansion of Tastemade compared to the version on the website. The  Tastemade mobile app is satisfy demands of users that Tastemade doesn’t. On Youtube and Facebook cooking videos are too short (just only 1 – 2 minutes, there isn’t formula), so it’s a fact that the viewer is watching, not following, so this video only entertaining, not practical. For the mobile app version, users not only see the the full formula with full implementation steps; Cooking videos are longer and more quality. Tastemade also develops cooking programs on the phone version to meet the growing demand of users.

In other words, owing to mobile application the number of users of Tastemade increased drastically. Strike at psychology that nobody wants to bring a laptop to watch the recipe every time they cook, but everyone always bring the phone with oneself, both convenient to view the recipe, and easy to follow cooking videos; Tastemade has access to huge customer data and strong growth.

2.     Deliveroo



Just like Tastemade, Deliveroo also revolves around the culinary theme, but this is a website specializing in order food, quickly delivery from the restaurant near the place where the customer lives

With Deliveroo, their motto focuses on two issues: delivering quality food and delivery time must be fast. After its establishment in 2013 and a certain number of users, Deliveroo decided to invest in creating the mobile app as a test drive to incerase sale. By 2015, the Deliveroo application is going to be a big bang, bringing in thousands of orders every month for Deliveroo.

Why Deliveroo succeeds with mobile app?



Do you remember the crux of Deliveroo? This is to help users get quality food from the restaurant near them and mobile app is the best instrument for this purpose. All smartphones feature user location positioning and proximity detection signals. Thanks to that, customer easily know where they stand, how many restaurants around and how each restaurant has a menu. If you need something, you will get a search phone instead of a laptop because you rarely bring your laptop with you, but keep your phone with you. And now it’s so easy to order. Even to meet its fast delivery criteria, the app Deliveroo App simplifies ordering and payment operations to deliver the best service to user.

3.     Lazada



In Vietnam, a typical case study of mobile applications is Lazada. Lazada is so successful that so many people think it was an application, not a web development.

Lazada is very popular online shopping site in Vietnam. In order to stimulate the user’s shopping needs everywhere,in June 2013 Lazada decided to launch a mobile version of the mobile app and pulled out the mobile app from its rivals. Other competitions in the field of online shopping.